Biosyntia is a leading Danish biotech company focused on the development of better vitamins and plant-derived bioactive ingredients, including a sustainable biotin product called Bio-B7 for use in beauty care products.

Working with the CEO, we created a new hair care brand concept for launch in the US market, along with the go-to-market strategy and activation plans. We developed a unique and engaging brand identity and packaging concept, informed by focus groups we led, and validated through Nielsen Bases testing. Due to the pandemic, the brand launch was delayed and is slated for 2023.