Over the past decade, cannabis has moved from an illegal substance to an industry providing access to well-being to millions of people. And, in the midst of the global pandemic cannabis was recognized as an essential business and remained open to people during the hardest of times. Seizing upon that moment, we crafted GTI’s 420 campaign to promote and celebrate the first anniversary of essential cannabis and partnered with Lizzie Post, author of the definitive book on cannabis, Higher Etiquette, for a live streaming event at 4:20 on 4/20.
